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Venture Six Plc (VTSO)

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Friday 22 August, 2008

Venture Six Plc

Exercise of Options


22 August 2008

                                VENTURE SIX PLC                                

                              EXERCISE OF OPTIONS                              

Venture Six Plc (the "Company") announces that pursuant to the announcement of
the 8th of August 2008, the Company has exercised its option to convert its £
500,000 loan note to Sparkle Marketing Limited ("Sparkle Marketing") into
Ordinary Shares of Sparkle of 0.08 pence each.  Accordingly, these shares were
duly issued and allotted on 20th August 2008. 

 

Following the exercise of this option, Venture Six now holds 95,348,837
Ordinary Shares in Sparkle Marketing and 65.6% of Sparkle Marketing's total
issued shares.

 

About Sparkle Marketing

Sparkle Marketing Limited acquired the rights and intellectual property to a
1-2-1 marketing service that allows advertisers such as retailers, Fast Moving
Consumer Goods (FMCG) manufacturers and other consumer goods and services the
ability to target customers with individualised messages as they pass through
the check-out till. These messages are generated according to the contents of
the customer's shopping basket, so for the advertiser they can target customers
based on pre-qualified behavioural characteristics which as a result generate
higher customer response rates than other direct marketing mechanics. Known as
an "Active Promotion" ("AP"), messages are delivered to the customer at the
check-out via a standalone voucher printed by the sales receipt printer.
Vouchers can be used to increase customer footfall and basket spend in-store or
to drive a customer to an online or mobile interactive promotional game or
competition. Active Promotion captures in-store data and tracks what vouchers
were issued and where they were redeemed, building data profiles of customers
in store and online trends.

A key advantage of Active Promotion over similar offerings is that it is
software that integrates with a retailer's existing Electronic Point of Sale
(Epos) system, thus eliminating the retailer's need for a capital investment in
additional hardware. The Company has a commercial relationship with the leading
provider of Epos technology outside the USA, Wincor Nixdorf, and has launched
its first marketing network targeting up to 1.5m shopping baskets per week
called MoreSPAR across SPAR UK, a major convenience store and grocery chain in
the UK in June 2008.

 

About Venture Six

Venture Six Plc is an investment company focused on the marketing and media
sectors. Its first investment is in Sparkle Marketing.

 

The directors of Venture Six Plc accept responsibility for this announcement. 

                                   --Ends--                                    

CONTACT DETAILS:

Venture Six Plc: Gerry Desler Tel: 01279 731037

Barry Gold Tel: 07768 948928

Fisher Corporate Plc: Gary Miller Tel: 020 7388 7000

Gth media relations: Toby Hall Tel: 020 7153 8039

Christian Pickel Tel: 020 7153 8035


                                                 

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