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Vodafone Group PLC (VOD)

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Monday 21 January, 2002

Vodafone Group PLC

Re-branding

Vodafone Group PLC
21 January 2002

21 January 2002

PANAFON-VODAFONE BECOMES VODAFONE

Vodafone Group Plc announces that its Greek subsidiary, Panafon-Vodafone, has
today migrated to the single Vodafone brand.

Panafon adopted the dual brand of Panafon-Vodafone a year ago as part of the
Vodafone global brand migration strategy.  The strategy of dual branding has
enabled the introduction of the Vodafone name into local markets, building upon
the brand equity of the local brand.  With the dual brand firmly established
within the local market, Vodafone operators have been able to migrate
successfully to the single Vodafone brand.

Both Vodafone in Portugal and Vodafone in Spain migrated their brands to the
single Vodafone brand in October 2001, ahead of schedule, due to the successful
implementation of their respective dual brand strategies.  Early and strong
customer recognition of the Vodafone brand and its values were a key factor in
the decision to single brand ahead of schedule in both cases.  Similarly in
Greece, an 81% recognition and acceptance rating of the Vodafone brand has
enabled the move to Vodafone from Panafon-Vodafone.

Thomas Geitner, Chief Executive, Global Products and Services, Vodafone Group
Plc, said:

'The clear message from our customers is that they believe the Vodafone brand
has enormous value, allowing them to be part of the world's mobile
communications leader.  This is the result of our successful brand migration
strategy, building upon the existing brand's strengths ahead of the single
Vodafone brand.

'We are continuing to implement our global Vodafone brand recognition campaign
ahead of migration to the single brand.  Vodafone D2 in Germany has announced it
will migrate to the Vodafone brand in March and Europolitan Vodafone in Sweden
is conducting a Vodafone recognition campaign ahead of its migration to the
single brand in April.  J-Phone in Japan is also now dual branded J-Phone
Vodafone.  Our other dual branded subsidiaries in Egypt, Ireland, Italy and The
Netherlands will migrate to the Vodafone brand over the course of this year.

'Vodafone is moving rapidly towards a single, global brand that our customers
will associate with ease of use and seamless service access, helping to drive
increasing usage of Vodafone's global services.'



                                    - ends -

For further information contact:

Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Bobby Leach, Head of Group Financial Media Relations
Darren Jones, Senior Investor Relations Manager
Jon Earl, Senior Investor Relations Manager
Tel:  +44 (0) 1635 673310



Tavistock Communications
Lulu Bridges/John West
Tel:  +44 (0) 20 7600 2288



                      This information is provided by RNS
            The company news service from the London Stock Exchange


                                                                                
                    

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