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Vodafone-Panafon (VPHD)

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Thursday 25 July, 2002

Vodafone-Panafon

Launch of MMS in Greece

Vodafone-Panafon Hellenic Tel Co SA
25 July 2002

                                  PRESS RELEASE

                                  25 July 2002


                   REVOLUTION IN MOBILE TELEPHONY BY VODAFONE

              PICTURE, COLOUR, SOUND AND TEXT IN ONLY ONE MESSAGE

       VODAFONE IS THE FIRST COMPANY OFFERING MMS IN THE GREEK MARKET


Vodafone is launching a new era for mobile telephony in Greece by offering its
subscribers the ability to send and receive MMS (Multimedia Messaging Service).
This represents a huge development over the present SMS, and is the beginning of
a new and innovative era in mobile communications, permitting Vodafone
subscribers to send and receive messages that combine coloured pictures, text
and sound. The new service will be available from Monday 29 of July.


How would you feel if you had the ability to share your life's experiences by
being able to send them, with Vodafone's help, to everyone that has a handset
that supports MMS or to every email address you wish?


Within the next few months, this particular service will be gradually enriched
with even more content applications, for instance, offering the company's
subscribers the ability to receive information concerning the most important
sports news and even weather forecasts with sound and picture.


The provision of this service for the first time in Greece is the result of an
extremely successful cooperation between Vodafone and Ericsson. The two
companies have been working together after having concluded a respective
collaboration for the design and development of MMS technology.


Vodafone is offering MMS free of charge for the first three months of
subscription so that its subscribers can easily familiarize themselves with the
new service. The service will initially only be available via the use of the
Ericsson T68I. Customers with handsets that do not support MMS will receive an
SMS with instructions of how they can access the MMS sent to them.


Commenting on the launch of MMS, the Vodafone CEO Mr. George Koronias, said: '
Vodafone is once more a leader in the Greek telecommunications market. Vodafone
is the first network in Greece to give its subscribers the ability to exchange
MMS. We are positive that our subscribers will embrace this new and avant-garde
way of having fun and communicating at the same time. In addition, we are sure
that MMS will enjoy the same level of success as SMS, which within a very short
period of time was established as the most successful data service in Greece.'


For Further Information Contact:


Dimitris Tsorbatzoglou Head of Investor Relations Tel: +3010 6160019

[email protected], website www.Vodafone.gr


Lulu Bridges or Justin Griffiths,

Tavistock Communications, Tel:  +(44) 20 7600 2288


Nicolas Bornozis ,

Capital Link, Tel: + (212) 661 7566


Notes to Editors:



1.        Vodafone-Panafon S.A shares are quoted on the Athens Stock Exchange
and its GDSs are quoted on the London Stock Exchange.  The shares and GDS's
began trading on Monday 7 December 1998 in ASE and LSE respectively.  Despite
the company adopting the Vodafone brand name on 21 January 2002, the company's
shares remain listed under the company's distinctive title Vodafone-Panafon.


2.        Vodafone-Panafon S.A has 543,314,000 shares in issue (after the
completion of the merger with NextNet SA on February 18th  2002).


3.        Vodafone-Panafon S.A is a shareholder in:


Panafon Services              100.00 per cent (is in the process of merger with Vodafone-Panafon S.A)

Mobitel                       35.01 per cent

Ideal Telecom                 51.00 per cent

Panafon International         100.00 per cent
Holdings

BE- Business Exchanges        30.00 per cent

Vodafone Bulgaria             20.00 per cent

I.N.A                         10.555 per cent

CBS                           24.00 per cent

Vizzavi Hellas                20.00 per cent

ACOM                          20.00 per cent

E-Unifon                      50.00 per cent

E-Motion Albania              51.00 per cent

E-Motion Cyprus               100.00 per cent

E-Kinitron                    2.00 per cent (49% through E-motion Cyprus)



Mergers
Panafon Multimedia          100.00 per cent (merger completed January 2002)
Next Net                    20.10 per cent (the merger completed February 2002)
Tetoma Com                  100.00 per cent (merger completed January 2002



4.        Vodafone-Panafon S.A was awarded a license to operate a GSM network in
Greece for a period of 20 years in August 1992.  The network commenced
operations on 1 July 1993.


5.        Vodafone-Panafon S.A shareholding structure is as follows:


Vodafone Group Plc    51.88 per cent (includes 9.43% of its 100% subsidiary: Data Holdings)

France Telecom        10.85 per cent (includes 8.02% exchangeable bond exchanged to Panafon shares)

Intracom S.A          9.43 per cent (after the completion of the merger  Intracom - Intrasoft)

Free float            27.84 per cent



Vodafone-Panafon S.A listings:


Shares: Athens SE, Reuters PANr.AT. Bloomberg PANF GA. Nominal value GRD 100.
ISIN GRS 307 333 005. SEDOL 556 0349.


GDRs: LSE . Reuters PANq.L. Bloomberg PFH GR, PFHD LI. ISIN US 6981 132 060.
SEDOL 556 0361.

Rule 144A: Bloomberg Nasdaq 2250Q US. ISIN US 6981 131 070. SEDOL 230 2629


Indices: ASE General Index composite (ASE), ASE Telecom Index (ASEDTL), FTSE/ASE
20 INDEX ( FTASE), DJ EUROPE ST TEL (SXKP), BE500 Bloomberg Europe, DJ EUROPE
STOXX (SXXP), DJ EUROPE ST TEL (SXKE), DJ EURO STOXX P (SXXE), DJ STOXX 600 TEL
(SXKP),  BE500 TELECOM SECTOR (BETELES),  MSCI


                      This information is provided by RNS
            The company news service from the London Stock Exchange
                                                                                                                         

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