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Warthog PLC (WHOG)


Wednesday 22 January, 2003

Warthog PLC

Re Agreement

Warthog PLC
22 January 2003

Warthog, the interactive entertainment group, releases the following joint
contract announcement between Warner Bros. Consumer Products, Electronic Arts
and Warthog.


Andrew Gething
Corporate Development - Warthog plc                  0161 608 1205

Clare Maciocia
Merlin Financial Communications                      0207 606 1244


               Warner Bros. Consumer Products and Electronic Arts
               Announce Co-Publishing Agreement for Movie-Based Game

                         LOONEY TUNES: BACK IN ACTION

               Title To Be Developed For Multiple Consoles By Warthog

Burbank, Calif., January 22, 2003 - Warner Bros. Consumer Products has announced
an exclusive co-publishing agreement with Electronic Arts to produce, market and
distribute Looney Tunes: Back In Action, a video game to be released on multiple
platforms day and date with the upcoming live action feature film starring the
Looney Tunes characters.  The partnership marks the first time Warner Bros.
Consumer Products has partnered to co-publish a video game title.  UK-based
Warthog is developing the game based on the film, which will debut in November

Warner Bros. Interactive Entertainment, a division of Warner Bros. Consumer
Products, and Electronic Arts are overseeing development by Warthog.
Integrating video game and motion picture mediums, Warner Bros. Interactive
Entertainment and Electronic Arts will lead a coordinated marketing strategy to
capitalize on and support the film's marketing and promotional plans.

'Looney Tunes: Back In Action is breaking new ground in an ever-expanding
market for Warner Bros. Interactive Entertainment with a co-publishing
partnership with Electronic Arts to produce this original game,' said Mark
Matheny, executive vice president, international, for Warner Bros. Consumer
Products.  'We have had much success with the straight licensing model for our
interactive business, and now we have taken our involvement in game production a
layer deeper by being closer to the creative process that brings our brands to
this important entertainment medium.'

'We are combining the strength of Warner Bros. Interactive Entertainment and our
knowledge of the Looney Tunes property with the distribution expertise of
Electronic Arts and the talented development of Warthog to create a captivating
movie-based game,' Philippe Erwin, vice president, interactive, for Warner Bros.
Consumer Products.  'We are working closely with the filmmakers to develop the
game, which will heighten the interactive experience for players.'

'This partnership brings together two highly compatible entertainment
organizations,' said Tom Frisina, vice president of EA Distribution.  'The
Looney Tunes characters are recognized and loved all over the world.  Together
with EA's global publishing reach, they'll become as well-known in video games
as they are in film and television.'

Players of Looney Tunes: Back In Action will be able to switch off playing
either Bugs or Daffy on a scavenger hunt adventure around the world through
several themed levels inspired by the film's diverse and wild locations.   The
action of the game lies in the chases and constant racing from level to level,
as players try to pick up gizmos and clues in their search for the Blue Monkey
Diamond.  The game will be available on the PlayStation(R)2 computer
entertainment system, Nintendo GameCube(TM), and Nintendo Game Boy(R) Advance.

'Working directly with Warner Bros. Interactive Entertainment and Electronic
Arts on the Looney Tunes: Back In Action video game, we are delighted to form a
close relationship with the creative minds behind the film to produce an
authentic gaming experience,' said Ashley Hall, managing director of Warthog.  
'Warthog has a proven track record of working well with both Warner Bros. and
Electronic Arts and are looking forward to making an engaging, successful game.'

Warner Bros.' antic band of animated entertainers, the Looney Tunes, will star
alongside Brendan Fraser and Jenna Elfman in the feature film Looney Tunes: Back
in Action.  Fraser, Elfman, Bugs Bunny, Daffy Duck, Taz and Tweety embark on a
comic adventure that takes them from Hollywood to Las Vegas and into the jungles
of Africa in search of Fraser's character's missing father and the mythical Blue
Diamond.  The film is set in a live-action world where animated and 'real'
characters interact for maximum comic effect.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner
Company, and is one of the leading licensing and retail merchandising
organizations in the world.

About Electronic Arts

Electronic Arts, headquartered in Redwood City, California, is the world's
leading interactive entertainment software company.  Founded in 1982, Electronic
Arts posted revenues of more than $1.7 billion for fiscal 2002.  The company
develops, publishes and distributes software worldwide for the Internet,
personal computers and video game systems.  EA markets its products under four
More information about EA's products and full text of press releases can be 
found on the Internet at

About Warthog

Warthog plc is one of Europe's leading independent games software developers.
The Company, based in Manchester, UK was established in 1997 and has been
profitable since creation.  Warthog prides itself on its highly experienced 
200+ strong development team, whose combined experience covers more than 1500 
games titles across all major platforms and most games genres.

                                     # # #

Electronic Arts, EA GAMES, EA SPORTS and EA SPORTS BIG are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries.  EA.COM is a service mark of Inc.  PlayStation 2 is a
registered trademark of Sony Computer Entertainment Inc. Nintendo GameCube and
Game Boy Advance are trademarks of Nintendo.  All other trademarks are the
property of their respective owners.

LOONEY TUNES, characters, names and all related indicia are trademarks of and
(c)Warner Bros.


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