Information  X 
Enter a valid email address

Webb Capital PLC (WCAP)

  Print      Mail a friend

Friday 13 April, 2012

Webb Capital PLC

Successful Fundraising for Coull

RNS Number : 2800B
Webb Capital PLC
13 April 2012
 



FOR IMMEDIATE RELEASE                                                                                   13 April 2012

WEBB CAPITAL PLC

("WEBB CAPITAL" or "THE COMPANY")

SUCCESSFUL FUNDRAISING FOR COULL

COULL: SOLE VIDEO PARTNER TO GOOGLE AFFILIATE NETWORK AND YOUTUBE

Webb Capital plc, ("Webb Capital" or the "Company") the PLUS Markets quoted financial services group, announces that its client Coull, which is 10% owned by Peter Hargreaves of Hargreaves Lansdown, has successfully raised £0.75 million through new and existing investors.  The raised capital will be used for a transformational acquisition of RevUpNet.

Coull, which is the sole video partner of Google Affiliate Network and YouTube, is acquiring California- based RevUpNet, an established and profitable online marketing agency, for $2 million. Coull directors believe RevUpNet will provide it with exponential growth opportunities.

Coull is a market-leading Video Performance Network that provides advertisers with interactive engagement elements and tracking systems to monitor online sales made from videos. Advertisers post videos within Coull and publishers are able to select videos and offers that best suit their audiences and financial metrics. The Company tracks network activity and collects a commission from each transaction.

RevUpNet is an online-based marketing agency that has strong relationships with publishers, delivering over $60m in sales over the last 3 years, which will act as a portal for Coull to enter the U.S market.

Coull currently has a large expanding database. To date there are 383 advertisers that features Dell, Sears, Puma and American Express and 52,000  publishers that includes the Telegraph, Fashionista and Future Publishing.

Coull is currently loss making but with the acquisition of RevUpNet and its organic growth, it is expected to become profitable in Q3 of 2012.

The online video market is growing rapidly. Between 2008-2011 hours spent watching online video increased by 321% to 19.3 hours per month. Online video advertising spend has been growing at a similar rate and is forecast to grow at a compound average growth rate of 36% between 2010-2015 making total revenue in that year $7.1 billion.

Video advertising is the fastest growing advertising online format which in 2010 reached 52% of the U.S population. On YouTube 48 hours of video are uploaded every minute.

Peter Webb, CEO of Webb Capital commented: ''Coull is an exciting dynamic growth company that is backed by a strong management team. We are delighted that the Company has been successful in raising these funds and wish it every success for the future''.

Irfon Watkins, CEO of Coull commented: ''It was essential to the growth of Coull that we build a US business. As a result of this acquisition we are well positioned to build on recent Client wins including Sears, Puma and Under Armour and expect 50% of our business to come from US within the next 12 months. Video is the fastest growing sector within online advertising and Coull is positioned to take a market lead in Europe and US.''

 

For further information please contact:

Coull

Irfon Watkins                                                       Tel: 07776 258143

Webb Capital PLC                                                            

Peter Webb - CEO                                                Tel: 0207 634 9510                   

Buchannan                                                     

Tim Anderson                                                        Tel: 0207 466 5000  

About Coull:

Coull's Video Performance Network drives demand and sales by enabling the integration of affiliate links within existing video footage and players including YouTube. The self-serve platform allows tagging of videos at key moments with clickable affiliate links, delivering incremental revenue for advertisers and publishers.

Coull is head-quartered in Bristol, United Kingdom with its US operations based out of Santa Barbara County, California.

 


This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
NRAGGUQACUPPUAW

a d v e r t i s e m e n t