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Wireless Group PLC (TWG)


Thursday 06 May, 2004

Wireless Group PLC

Audience Figures

Wireless Group PLC
06 May 2004

                     GfK Broadcast Media Survey reveals...

                           talkSPORT has THREE TIMES
                         the audience that RAJAR claims

   •GfK:   talkSPORT is Number 1 with 6.3 million adults

   •RAJAR: talkSPORT is Number 3 with 2.1 million adults

The UK's only national commercial speech radio station talkSPORT has more than
three times the weekly reach than RAJAR claims it has, according to the latest
results of the GfK Broadcast Media Survey of radio and TV audiences.

This is the fourth quarter that GfK has produced figures showing talkSPORT to be
the Number One national commercial radio station.

RAJAR today reports that talkSPORT is the Number 3 national commercial radio
station in the UK, reaching 2.1 million adults a week, which is a 15% increase
over RAJAR's figure for the previous quarter (the highest percentage increase of
any other national station). And yet the GfK figures that cover the same Q1
period show that talkSPORT is in fact the Number One national commercial station
reaching 6.3 million adults.

Today's RAJAR results also credit talkSPORT with a record-breaking 21 million
hours listened, giving the station its highest-ever market share of 1.9%. Under
GfK's electronic measurement system, however, even though talkSPORT's hours
total one third of RAJAR's figures, the station has a 2.5% share of listening
amongst the five national BBC stations and three national commercial stations

Kelvin MacKenzie, Chairman and Chief Executive of The Wireless Group which owns
talkSPORT, said:

'talkSPORT's RAJAR figures may look great to the casual observer -- but in
reality they undervalue the station to a punishing extent. Electronic
measurement consistently reports that we reach three times the number of people
than RAJAR says we do -- and that's why we're going to court: to force RAJAR to
use a more accurate system of measuring audiences that doesn't shortchange
talkSPORT both in terms of audience and revenues.'

Here are the GfK and RAJAR adult weekly reach results compared:

Station           GfK         RAJAR
talkSPORT         6.3m        2.1 m
Classic FM        5.6 m       6.5 m
Virgin AM & FM    3.3 m       2.5 m

In London, the different results between RAJAR's diary system and GfK's
electronic measurement system are even more dramatic. Under the GfKs, talkSPORT
ranks fourth in weekly reach among the 12 commercial radio stations monitored.
Under RAJAR, talkSPORT ranks 11th out of 12.

GfK   RAJAR   Name of                RAJAR          GfK           %
              station                                           difference
                                  Weekly reach   Weekly reach
                                    in 000s        in 000s
  1       1   Capital FM             2341           2560         +9%
  2       2   Heart FM               1789           2406         +34%
  3       5   Magic FM               1462           1909         +31%
  4      11   talkSPORT               554           1583         +186%
  5       6   Virgin Radio Total*    1099           1417         +29%
  6       4   Kiss 100 FM            1477           1405         -5%
  7       3   Classic FM             1538           1379         -10%
  8       9   LBC 97.3 FM             697           1303         +87%
  9      12   LBC News                368            895         +143%
 10       8   Jazz FM                 703            848         +21%
 11       7   Capital Gold            893            755         -15%
 12      10   Xfm                     559            563         +1%

For further information, please contact:

Robin Tozer
Bell Pottinger Corporate & Financial            Tel: 0207 861 3891

talkSPORT press office                          Tel: 0207 959 7821

                      This information is provided by RNS
            The company news service from the London Stock Exchange

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