Information  X 
Enter a valid email address

Wireless Group PLC (TWG)

  Print      Mail a friend

Thursday 21 October, 2004

Wireless Group PLC

Audience Figures

Wireless Group PLC
21 October 2004



talkSPORT LEADS NATIONAL COMMERCIAL STATIONS WITH YEAR-ON-YEAR JUMPS IN REACH,
                             HOURS AND MARKET SHARE

talkSPORT is the only national commercial radio station to see jumps in
audience, listening hours and market share year on year, according to the latest
RAJAR results for Q3 2004 (June 21-September 12) announced today.

While national rivals Classic FM and Virgin suffered drops in weekly reach,
hours and market share, talkSPORT is:

 * UP 278,000 (+ 15%) in weekly reach over the same quarter

        last year

 * UP 2 million hours (+ 12%) in hours listened

 * UP from 1.5 to 1.7 in market share (+ 13%)

In contrast, Classic FM's weekly reach has dropped by 318,000 listeners, while
Virgin's went down by 260,000 over the same period.

talkSPORT's audience profile remains highly attractive to advertisers, with 76%
male listeners and a record 52% ABC1.

RAJAR, the industry's official ratings body, uses a diary method, which relies
on respondents' memories to measure radio audiences. However, GfK Media -- which
conducts a National Media Survey using electronic measurement of radio audiences
-- reports that for the same Q3 period, talkSPORT has almost three times the
weekly reach than RAJAR claims it has.

This is the sixth quarter that GfK has produced figures showing talkSPORT to be
the Number One national commercial radio station. Latest GfK figures for Q3 show
talkSPORT to have a weekly reach of 6.4 million adults -- 1.5 million listeners
ahead of Classic FM and twice as many listeners as Virgin AM and FM combined
(3.2 million adults).

Kelvin MacKenzie, Chairman of The Wireless Group which owns talkSPORT, said:

'These results provide the simple answer as to why we're taking RAJAR to court.
For four years, we have been campaigning for the adoption of electronic
measurement -- and all that's happened is RAJAR has come up with yet another
long and winding roadmap that provides a wealth of opportunities to delay the
inevitable.

'Our point is that neither The Wireless Group nor the radio industry's
advertisers who spend £600 million a year can afford to wait any longer. RAJAR
can and must introduce a more accurate system of measuring audiences that
doesn't shortchange talkSPORT both in terms of audience and revenues and
advertisers who are using flawed figures to influence their investment
decisions.'

Here are the GfK and RAJAR adult weekly reach results compared:

Station           GfK          RAJAR

talkSPORT         6.4 m        2.2 m
Classic FM        4.9 m        6.5 m
Virgin AM & FM    3.2 m        2.6 m

For further information, please contact:

Dan de Belder / Robin Tozer
Bell Pottinger Corporate & Financial            Tel: 0207 861 3232

talkSPORT press office                          Tel: 0207 959 7821

Notes to Editors:

talkSPORT is the UK's Number One commercial station, with 6.0 million listeners
every week, according to the latest national broadcast media survey of radio and
TV audiences by international research company GfK Media (Survey period May 24th
2004 - August 22nd, 2004. Sample size: 2,000+ adults 16+).

The Wireless Group, owners of talkSPORT and 16 local radio stations, posted full
year adjusted operating profit of £2.3 million for the year ended 31 December
2003. Turnover for the year beat the industry average, rising by 14.3% to £32.6
million.










                      This information is provided by RNS
            The company news service from the London Stock Exchange
                               

a d v e r t i s e m e n t