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Wireless Group PLC (TWG)

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Monday 06 September, 2004

Wireless Group PLC

CNBC switch to GfK

Wireless Group PLC
06 September 2004


Immediate Release
                             CNBC TO SWITCH TO GfK

The Wireless Group plc notes that CNBC, the European business television
broadcaster, is to cancel its subscription to Barb, the television audience
measurement group, and base its audience data on technology pioneered by
Swiss-based researcher GfK.

According to Campaign magazine (3 September 2004), CNBC has withdrawn its Barb
subscription - citing disappointment with Barb's measurement which does not take
account of modern viewing habits, notably the amount of television, particularly
digital television, consumed outside of the home.

GfK uses a system based on a wristwatch that electronically records output 24
hours a day, seven days a week, and accurately reflects a consumer's media
habits because it travels with them and does not have to be proactively
programmed or switched on. CNBC noted that that it registered a 'seven-eight
times uplift using Gfk' compared to Barb.

Kelvin Mackenzie, Chairman and Chief Executive of The Wireless Group plc
commented:

'Gfk's wristwatch methodology precisely records the channels listeners and
viewers are tuned into. CNBC's complaints echo our belief in the failings of the
current RAJAR diary system that measures radio audiences. As long as the media
industry continues to drag its feet by failing to introduce electronic
measurement, advertisers and investors will continue to make important
judgements based on flawed data.'

                                    - ends -

For further information, please contact:

Kelvin MacKenzie
The Wireless Group plc
Tel: 020 7959 7850

David Rydell /Dan de Belder/Robin Tozer
Bell Pottinger Corporate & Financial
Tel: 020 7861 3232




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